Online Personality Quizzes: Do They Reveal the Real You?
What job should you pursue? Which Star Wars character are you? Who would be your Mr. Right? Chances are you’ve seen online personality quizzes with titles like these pop up on your Facebook feed. They’re extremely popular. Buzzfeed, the Web site that produces a lot of these quizzes, says they’re generating a huge number of comments and clicks and breaking records on social media sites. One of its most popular quizzes—"Which State Do You Actually Belong In?"—received around forty-one million page views. Obviously, something must be making these quizzes hard to resist, but what is it?
Before taking over the Internet, personality quizzes were already popular in magazines. One reason they’re popular is that they feed people’s desire for self-understanding. According to psychologist Steven Meyers, we all try to make sense of our lives, and we do this by focusing on three questions: "Who am I?" "What do others think I am?" and "Who do I want to be?" When we take personality quizzes and share the results online, we are addressing all of those questions.